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How to Self or Co-publish Your Own Book |
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Written by William Dorich
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Self-publishing transforms a writer into an instant publishing
technician. This carries the risks of simple mistakes costing thousands
of dollars. Financial risk is the main reason most publishers will not
produce new titles. Publishing, like other businesses is based on
profit. Some authors are willing to take the risks of financing the
production of their books and do the marketing and distribution
themselves. This is usually referred to as “Vanity Press."
I have designed, produced and published over 100 titles in both
vanity and co-publishing arrangements and have self-published 5 books
on Balkan history.
Most of the risk can be eliminated by considering
co-publishing as the best option for authors who are willing to make a
financial commitment and do the extra leg work on their title and to
join forces with publishing professionals who will hand-hold them
through the entire publishing process. Co-publishing is a more
harmonious relationship in which the author participates in all of the
decision-making.
The Co-publisher’s Responsibilities
The co-publisher has the experience and publishing background they are
willing to share in exchange for a portion of the profits generated by
your title. These professionals typically oversee supervision of copy
editing, book and cover design, book packaging, printing, internet
marketing, publicity, mailing and distribution—all of the important
aspects that make a book a success.
Author’s Responsibilities
In addition to providing a clean double-spaced manuscript and a
financial investment in the book the author needs to assist in defining
his or her market. A list of names of experts in your field or subject
who can be helpful in promoting your book is an asset. The author
should determine interest groups or organizations where guest
appearances can be made. A book in print opens doors that could not be
opened any other way. A book can get you on talk radio and TV.
Researching these contacts is vital for the success of your book. As a
result of a book in print, there are many situations where you can be
called upon as an expert in your field. An English language version of
your book leads to foreign translation rights.
I have found that each book succeeds to the degree of effort
the author puts forth on his or her own behalf. Co-publishing means
working in tandem, not just subsidizing production.
For more information about Self or Co-publishing visit: www.gmbooks.com , click on Do You Want to Publish...
William Dorich is the author of 5 books on Balkan history which
he self-published. This experience led to starting his own publishing
company in 1985, specializing in self and co-publishing to provide an
alternative to authors who are sick of receiving rejection letters.
Since the inception of GMbooks.com he has produced and published over
120 titles including, "Witness to War: Images of the Persian Gulf War"
which he produced for the Los Angeles Times--a book that won a
Pulitzer. His list of clients include the Who's Who of American
business.
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