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Writing -
Copywriting
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Written by Meryl K. Evans
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If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.
We're all experiencing information overload and have made it a habit to skim pages. According to David Ogilvy, a successful advertising writer, "Five times as many people read the headlines as read the body copy." Sounds like we need to treat those headlines like trying to get our foot in the door.
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Writing -
Editing
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Written by Meryl K. Evans
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I am going two give ewe some suggestions to improve you're writing and to insure you have happy readers. I no I am committing many mistakes. This proves that spellchecker should not be you're best friend. I did not misspell any words in this paragraph, but it is terribly annoying, know?
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Writing -
Writing
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Written by Emma Walton Hamilton
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It's tempting to speculate: how hard can it be to write a children's book?
Truth is, writing well for kids is a unique challenge. The best authors in the genre are masters of economy and action, which can take a lifetime of study and practice to achieve. But there are a few common traps that even the most fledgling author can learn to steer clear of.
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