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The News -
Editing
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Written by David Bowman
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Let us say from the start that writing, copy editing, and content editing are different and, as such, require unique skills. Writing is about getting ideas and content on paper. The primary task of writing is to determine what content to communicate. Copy editing (often called proofreading) is about adherence to commonly accepted rules for grammar, spelling, punctuation, and usage. Content editing (often simply called editing) is about bridging the gap between what a writer wants to communicate and what a reader needs or desires.
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The News -
Writing
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Written by Rachel Johnson
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So this is how my average weekday morning goes. Give briefing to a telly researcher on a subject I have written sum total of one article about, complete long Q&A for self-publicity purposes for a magazine (which will appear under someone else's byline), supply a written quote to help a reporter on a daily broadsheet fill space, update my website in case the one person who to my certain knowledge has checked it out ever visits it again, post blog for this magazine's Coffee House, then break for lunch, hopefully somewhere nice and near like Rowley Leigh's new Le Caf Anglais (plug, plug), where the Parmesan custard and anchovy toast is not merely vaut le voyage, but possibly worth Eurostarring over from Paris for. |
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The News -
Writing
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Written by Pamela Grow
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In my position working in programming for one of the country's major foundations, I reviewed many many grant proposals. And, while I loved the opportunity to become acquainted with the regions many nonprofit organizations, I was also dismayed by how dry and tedious so many of the proposals seeking funding were. It was a rare proposal - perhaps one out of fifty - that reached out and grabbed you. |
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The News -
Copywriting
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Written by guardian.co.uk
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Several years ago, at a gathering of marketing experts in the US, a Harvard Business School professor named John Deighton had a disorienting experience. The Direct Marketing Association - which represents that maligned segment of society responsible for sending junk mail, unsolicited faxes, and "commercial email" - had invited the thriller writer James Patterson to deliver a lecture. By some measures, Patterson is the world's most commercially successful author, and as he listened, Deighton began to see why. Patterson didn't discuss literary technique. He spoke of TV advertising and brand penetration, and about how and where his books were displayed in shops. "I'd never actually heard a product speak," said Deighton, recalling the lecture. "It was like listening to a can of Coca-Cola describe how it would like to be marketed." |
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