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The News -
Copywriting
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Written by Nanci Evarts
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Last month's "Marketing Matters" column focused on developing an effective print advertising strategy and the "how to's" of researching and choosing the most appropriate advertising vehicles. This month's column will focus on the "creative" sidehow to develop ads that deliver your company's message in the effective and arresting ways.
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The News -
Technical Writing
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Written by Deborah McPhail and Isy Goodwin and Kerry Gordon,
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INTRODUCTION
Medical writing is the activity of presenting often-complex scientific information in a clear and concise manner to a target audience and has gained an increasingly important place in the drug development process as companies look for faster, more efficient ways to bring new drugs to the market. Medical writers employed in the pharmaceutical industry work in two broad areas: regulatory and marketing. The majority of medical writers' work is regulatory and includes investigators' brochures, investigational new drug applications, protocols, subject information and informed consent forms, clinical study reports (CSRs), abstracts, manuscripts for publication in medical or scientific journals, common technical documents, and regulatory summary documents. Medical writers are generally responsible for drafting the scientific content as well as the format and presentation of each document and therefore require broad scientific, regulatory, and medical knowledge and an ability to assimilate key information on new therapeutic areas. This broad skill set, combined with a keen eye for detail and an ability to organize large amounts of information, enables medical writers to be valuable reviewers of the various clinical and statistical documents written by other project team members. Indeed, medical writing is now recognized as a specialist field and as a vital component of high-quality drug submissions (1). |
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The News -
Technical Writing
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Written by Bud Porter-Roth
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Writing
a records and information management (RIM) request for proposal (RFP)
can be a significant undertaking that will require resources from many
different departments, including those responsible for original
documents, records management, support areas such as IT, and key
stakeholders with corporate compliance and budget responsibility.
An RFP effort will typically begin when a department identifies a
need. For example, the IT department may be assigned to research and
implement a records management system (RMS) that will work seamlessly
with existing document creation software, as well as with existing
paper records. The business requirements that are driving the project
may involve compliance with regulations such as the Sarbanes-Oxley Act
(SOX) and the Health Insurance Portability and Accountability Act
(HIPAA), as well as with accounting issues.
Planning should begin with understanding the variables that may
exist for the RIM opportunity. These are only a few of the questions
that should be asked during the planning stage to help the organization
understand what technologies will be required for an RMS and what
solutions may be possible.
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The News -
Books, Authors and Poets
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Written by Ian Rankin and Alexander McCall Smith
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AMS: Let's talk about Edinburgh first of all. We both write about
the same place, but in different ways. John Rebus's Edinburgh is a
relatively bleak, dark place.
Why do you focus on that side to the city?
IR: I think of Edinburgh being a Jekylland-Hyde place -- with an
elegant, beautiful, rational new town and a higgledypiggledy, slightly
chaotic, half-buried old town. It's an absolutely brilliant setting for
a crime novel because it almost seems as if there's a dark side to the
geography, not just to the criminals' characters.
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The News -
Technical Writing
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Written by Ivan Walsh
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It’s not easy to write a white paper. And reading them can also be quite a challenge!
Unfortunately, many white papers are difficult to digest and come
across as though slightly ‘nerdy-types’, locked in research labs,
prepared them with very little consideration for their readers.
So, if you’re about to write your first white paper, here are a few golden rules to follow...
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