|
The News -
Copywriting
|
|
Written by Nanci Evarts
|
|
Last month's "Marketing Matters" column focused on developing an effective print advertising strategy and the "how to's" of researching and choosing the most appropriate advertising vehicles. This month's column will focus on the "creative" sidehow to develop ads that deliver your company's message in the effective and arresting ways.
|
|
Read more...
|
|
|
The News -
Technical Writing
|
|
Written by Bud Porter-Roth
|
|
Writing
a records and information management (RIM) request for proposal (RFP)
can be a significant undertaking that will require resources from many
different departments, including those responsible for original
documents, records management, support areas such as IT, and key
stakeholders with corporate compliance and budget responsibility.
An RFP effort will typically begin when a department identifies a
need. For example, the IT department may be assigned to research and
implement a records management system (RMS) that will work seamlessly
with existing document creation software, as well as with existing
paper records. The business requirements that are driving the project
may involve compliance with regulations such as the Sarbanes-Oxley Act
(SOX) and the Health Insurance Portability and Accountability Act
(HIPAA), as well as with accounting issues.
Planning should begin with understanding the variables that may
exist for the RIM opportunity. These are only a few of the questions
that should be asked during the planning stage to help the organization
understand what technologies will be required for an RMS and what
solutions may be possible.
|
|
Read more...
|
|
|
The News -
Technical Writing
|
|
Written by Ivan Walsh
|
It’s not easy to write a white paper. And reading them can also be quite a challenge!
Unfortunately, many white papers are difficult to digest and come
across as though slightly ‘nerdy-types’, locked in research labs,
prepared them with very little consideration for their readers.
So, if you’re about to write your first white paper, here are a few golden rules to follow...
|
|
Read more...
|
|
|
The News -
Freelance
|
|
Written by Angela Booth
|
If you're a writer, you need your own Web site because it means that
your clients will come to you, rather than you having to continually
hunt for writing jobs.
More and more, editors, agents and other clients who want to hire
you for a specific project (or, in the case of editors and agents are
looking for new books to commission for their lists) are searching the
Web.
They know that writers with initiative and creativity are posting
their writing to the Web, and they want to work with writers who have
those attributes.
So if you don't have a site, get one.
|
|
Read more...
|
|
|
|
<< Start < Prev 21 22 23 24 25 26 27 28 29 Next > End >>
|
| Results 136 - 140 of 143 |