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At any one time crime fiction will usually boast a writer, most often someone just below the level of the best known or biggest seller, who is hailed by insiders as the best in the business. In the 1970s it was Elmore Leonard and in the 80s James Ellroy. Throughout the 90s the cognoscenti's vote consistently went to James Lee Burke, whose darkly moralistic evocations of crime and punishment in Louisiana and Montana probed the shifting boundaries between the powerful and powerless, past and present, and, especially, good and evil in modern America. |
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"A good style should show no signs of effort. What is written should seem a happy accident." W. Somerset Maugham
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For a writer, creating stories is like creating life, and plays bring stories to life with intensity. In a writer's life, the internal urge to do the best he can and to shine with creative ability is a fundamental emotional necessity. As a writer, you might say, " I am already a storywriter; why would I bother with a play?" Surely, no one can make you write what you do not want to write; however, even a good writer can learn a lot from writing plays.
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A screenwriter's lot is not a happy one. You write all those scripts, most of which never get close to being made; you must deal with dim, philistine producers and deranged, egomaniacal directors who don't necessarily know what they want but know that what you have written is not what they want; you must watch in impotent silence as idiot actors abandon your lines altogether and start 'improvising'; you take the blame if the film is a turkey and see others take the credit if it's a huge success; and you enjoy almost no respect from anyone else in the cinematic food chain, as you are only a writer. And what for? Only vast riches and the occasional Oscar nomination if you are very lucky, and the chance to direct your own script if you are even luckier than that. |
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Last month's "Marketing Matters" column focused on developing an effective print advertising strategy and the "how to's" of researching and choosing the most appropriate advertising vehicles. This month's column will focus on the "creative" sidehow to develop ads that deliver your company's message in the effective and arresting ways.
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INTRODUCTION
Medical writing is the activity of presenting often-complex scientific information in a clear and concise manner to a target audience and has gained an increasingly important place in the drug development process as companies look for faster, more efficient ways to bring new drugs to the market. Medical writers employed in the pharmaceutical industry work in two broad areas: regulatory and marketing. The majority of medical writers' work is regulatory and includes investigators' brochures, investigational new drug applications, protocols, subject information and informed consent forms, clinical study reports (CSRs), abstracts, manuscripts for publication in medical or scientific journals, common technical documents, and regulatory summary documents. Medical writers are generally responsible for drafting the scientific content as well as the format and presentation of each document and therefore require broad scientific, regulatory, and medical knowledge and an ability to assimilate key information on new therapeutic areas. This broad skill set, combined with a keen eye for detail and an ability to organize large amounts of information, enables medical writers to be valuable reviewers of the various clinical and statistical documents written by other project team members. Indeed, medical writing is now recognized as a specialist field and as a vital component of high-quality drug submissions (1). |
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