Even aside from the requirements of search engine optimisation, writing
for the web is significantly different to writing for print.
Many
of the most important of these differences are results of the fact that
reading from a monitor puts more strain on the eye than reading from
paper. This extra strain means readers are more likely to skim-read the
text – or ignore it all together.
Consequently, most websites
tend to focus on images and bold headings to get their messages across;
but, in many cases, text is still a requirement.
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Why do I bother? I bet you’ve said that to yourself before, even if
you haven’t said it to someone else. So it is with humour in writing:
why bother with it?
Let’s be positive though. Why do you
bother? Why do you write? Is it to get across a point? Is it to sell
something, even if it’s only an idea and not ice to Eskimos?
If you knew how much humour helped you connect with your reader and guide what they think, you’d use it more often.
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If you are thinking of becoming a proofreader, you obviously need to
have an eye for detail as well as a good command of spelling, grammar
and punctuation. It helps if you can speed-read. You'll also need
patience -- it's more tiring than most people think to sit and
carefully read page after page of type.
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Let us say from the start that writing, copy editing, and content editing are different and, as such, require unique skills. Writing is about getting ideas and content on paper. The primary task of writing is to determine what content to communicate. Copy editing (often called proofreading) is about adherence to commonly accepted rules for grammar, spelling, punctuation, and usage. Content editing (often simply called editing) is about bridging the gap between what a writer wants to communicate and what a reader needs or desires.
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So this is how my average weekday morning goes. Give briefing to a telly researcher on a subject I have written sum total of one article about, complete long Q&A for self-publicity purposes for a magazine (which will appear under someone else's byline), supply a written quote to help a reporter on a daily broadsheet fill space, update my website in case the one person who to my certain knowledge has checked it out ever visits it again, post blog for this magazine's Coffee House, then break for lunch, hopefully somewhere nice and near like Rowley Leigh's new Le Caf Anglais (plug, plug), where the Parmesan custard and anchovy toast is not merely vaut le voyage, but possibly worth Eurostarring over from Paris for. |
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In my position working in programming for one of the country's major foundations, I reviewed many many grant proposals. And, while I loved the opportunity to become acquainted with the regions many nonprofit organizations, I was also dismayed by how dry and tedious so many of the proposals seeking funding were. It was a rare proposal - perhaps one out of fifty - that reached out and grabbed you. |
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